Marketing

From college project to property sector specialist: How Nelly Berova built a 25-Year digital agency

When Nelly Berova started Art Division in 2001, she had no property industry contacts, no business plan for the sector, and no particular reason to think estate agents would one day...

Bedford women who mean business: Freelance and family, Lauren’s entrepreneurial balancing act

When Lauren Troiano found herself on maternity leave, juggling a newborn and an uncertain career path, she didn’t expect to end up creating one of Bedford’s fastest-growing networks for female... entrepreneurs.

Harnessing the power of user-generated content to boost brand engagement

Imagine scrolling through your social media feed. A professional ad pops up—polished, scripted, and unmistakably corporate. You keep scrolling.Then, you see a post from a friend raving...

Why advertorials are the smartest way to get your Bedfordshire business seen

At the Bedford Independent, we connect businesses with their audience in a way that builds trust, drives engagement, and gets results. That’s why advertorials, paid-for articles written...

If only they’d advertised with the Bedford Independent – business fined for fly-posting on Ampthill Road

A business has been ordered to pay a £100 fixed penalty notice for fly-posting on Amptihill Road after tracking the person responsible for putting them up through CCTV footage from the area...

Advertising that saves you money and grows your business, is it too good to be true?

Local business owners and marketing managers, it's time to start thinking about advertising on local news websites, including the Bedford Independent, if you really want to grow your business...

Don’t put all your marketing eggs in one basket, social media isn’t the only answer

There’s no argument that social media has revolutionised the way businesses of all sizes market their products and services to potential customers. The likes of Facebook, Twitter, et al...

Top tips to grow your Bedford business post-COVID

Lockdown is over but the impact of COVID is still being felt across Bedford, so it’s vital you do all you can to get your business back on track. Of course, loyal customers will already be...

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