Local business owners and marketing managers, it’s time to start thinking about advertising on local news websites, including the Bedford Independent, if you really want to grow your business.
Advertising on local news websites can provide your business with a number of benefits that you simply can’t get from other forms of advertising.
Read: Why local businesses must advertise with local media
First of all, local news websites are the perfect place to reach your target audience. Most people who visit their local news website are interested in what’s going on in their community, which means they’re likely to be interested in what your business has to offer.
This makes local news websites an ideal place to promote your products or services.
In addition, advertising on local news websites is more affordable than you might think. While traditional forms of advertising like TV, radio or print can be expensive, local news websites offer a cost-effective solution for businesses of all sizes.
Plus, because websites like the Bedford Independent are so targeted, your advertising budget goes further than it would with other forms of advertising maximising your return on investment (ROI).
But don’t just take our word for it – let’s look at some stats.
- According to a report by Ofcom, as of 2022, 66% of people use the internet to access news. In addition, the report found that just 24% of people pick up a printed newspaper.
- Moreover, a survey conducted by YouGov in 2020 found that more than half of UK adults (54%) use news websites or apps to stay informed, with those aged between 18 and 24 being the most likely to use online sources for news.
- Looking more locally, in just the first quarter of 2023, the Bedford Independent had an average of 120,000 readers a month reading an average of 472,351 pages between them.
- Across the year that average reaches 130,000+ readers a month, reading 500,000+ pages a month.
- A recent two-week banner campaign on the Bedford Independent was seen 70,617 times, giving them a 0.0064p cost per view.
These are facts that any good business owner or marketing manager can’t ignore.
No other news website in the area commands such a high readership, and no print publication can tell you how many people have seen your advert, let alone read past their front cover.
These statistics clearly demonstrate the growing importance of online news sources, including news websites, in the UK. By advertising on local news websites, businesses can tap into this trend and reach a large portion of the UK population
So, what are you waiting for? If you want to reach your target audience and get the most bang for your advertising buck, advertising on the Bedford Independent is the way to go.
Be sure to reach out to your local news website to learn more about their advertising options and pricing.
Remember, advertising on local news websites is a cost-effective way to reach your target audience and promote your business. So don’t miss out on this opportunity to grow your customer base and increase your profits.
To find out how a marketing campaign on the Bedford Independent could help grow your business, get in touch.
