To celebrate their first month in their new store on Silver Street, Dreamwear is offering one lucky Bedford Independent reader the chance to win a voucher worth £100.
The clothing and footwear store, which originally began as a pop-up on Harpur Street in 2019, relocated to a prime location in Silver Street on 21 October.
Read: Pop up shop is a dream come true for young Bedford entrepreneur
The building, formerly Waterstones, has been split into two smaller units, with Dreamwear taking over the left hand side.
“As soon as I saw the unit was available, I knew it was right for us. I didn’t even need to look inside,” owner Tauseef Nawaz told the Bedford Independent.
“It’s the ideal location and since we opened the new shop, it’s been incredible.
“The reaction from old and new customers has been overwhelmingly positive and it’s surpassed all our expectations. We really couldn’t have asked for a better start.”
Dreamwear is a clothing and footwear store, selling their own-brand apparel alongside trainers and a curated selection of collectables.
The minimalist design draws comparison to Kick Game and Tauseef says their aim was to create a London vibe.
Best sellers include their varsity jackets, hoodies and women’s crop tops, while Nike Air Jordan 4s and Jordan 1s are their best-selling trainers. They cater for shoe size three to 13, with some styles in pre-school sizes.
They also sell collectables by Brooklyn-based artist KAWS, with prices from £40 – £100.
“We get deliveries once a week, so there’s always something new to check out,” said Tauseef. “But when it’s gone, it’s gone.”
The former Sharnbrook student is optimistic about the future of town centres like Bedford, saying: “Our town has so much potential and it’s independent shops like ours that will bring people into the town.”
COMPETITION
To be in with a chance of winning a £100 voucher to spend at Dreamwear, all you need to do is answer the following question:
In what year did Dreamwear open its pop-up shop on Harpur Street?
Please email your answer to admin@bedfordindependent.co.uk by midnight on Friday 25 November. The winner will be selected at random.
You can read all terms and conditions here. Good luck!
