We all forget things sometimes. Where we left our keys, missing an appointment, or forgetting a name on the tip of our tongue. But when does forgetfulness stop being normal and start becoming a sign of something more serious?
That’s the question the Alzheimer’s Society is urging people to consider this autumn, as it highlights the early signs of dementia and encourages anyone concerned about themselves or a loved one to seek help.

Forgetfulness is usually temporary and linked to tiredness, stress, or distractions. Dementia, however, is different. It’s a progressive condition caused by diseases that damage the brain, affecting memory, language, behaviour and the ability to manage everyday tasks.
Read: Bedford teachers encourage the Borough to sing and dance through the winter blues
The charity says early symptoms can often be mistaken for simple ageing, leading to delays in diagnosis and treatment.
Spot the signs early
Key warning signs to look out for include:
- Forgetting recently learned information, important dates or events.
- Struggling to follow conversations or manage daily tasks such as bills or cooking.
- Losing track of time or place.
- Difficulty recognising faces or judging distance.
- Repeating questions or phrases.
- Sudden changes in mood or personality, including confusion, anxiety or withdrawal.
Spotting these changes early and seeking medical advice can lead to a faster diagnosis, better support, and improved quality of life.
Bedfordians living with dementia
According to the Alzheimer’s Society, there are now more than 2,500 people in Bedford living with dementia. Across the East of England, the figure rises to over 100,000, bringing the total to nearly one million people affected across the UK.
Despite growing awareness, around a third of those living with dementia remain undiagnosed, missing out on crucial care and advice.
A spokesperson for the Alzheimer’s Society said: “Dementia isn’t just forgetfulness or part of getting older – it’s a serious condition that needs early recognition and support. The sooner someone seeks help, the sooner they can access the right care, information and guidance.”
Anyone worried about memory loss or confusion in themselves or a loved one should contact their GP for advice.
The Alzheimer’s Society offers practical and emotional support through its Dementia Support Line on 0333 150 3456 and online at alzheimers.org.uk.


