Shop local with Bedford indies this Christmas and help save the Amazon

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Amazon Indies
Illustration by Katie Allen

Three independent Bedford businesses are teaming up to help your gift go further this Christmas by donating to the Rainforest Trust.

Every gift you buy at Ready Steady Rolll in Sharnbrook, Rogan’s Books on Castle Lane and Beerfly on St Cuthbert’s Street will protect an acre of Amazonian rainforest.

Darrell Cannon, owner of Ready Steady Roll, said, “We did a similar promotion in the summer holidays, donating to the Rainforest Trust for every slice of cake we sold.

“I thought this would be a perfect idea to team up with other local small businesses to do something good over the festive period and encourage customers into our shops and away from the internet.”

Not only do you get to feel good about supporting the charities work when you buy a gift, you can also enter a competition by sharing your haul from each shop on social media, using the hashtag #booksbeerandboardgames.

A random entry will be picked to win a hamper of goodies from all three participating shops.

Tim Edwards, owner of Beerfly, said, “As Christmas is famously synonymous with boozy parties and beery gifts for your family we were keen to get involved and share some festive goodwill with our planet, especially in these particularly treacherous times, spare a thought for the trees this Christmas as you enjoy one of our many festive gift boxes.”

Every minute, almost 50 acres of rainforest are lost forever and critically endangered species lose their habitat.

The Rainforest Trust, through working with conservation partners and local communities, they purchase and protect land on mass to prevent the loss of key, vulnerable locations.

Rachel Rogan of Rogan’s Books said, “We love Christmas, and we love the planet. Now every time you buy a Christmas book we protect an acre of rainforest, as a gift to us all. Merry Christmas!”


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