Bedford-based legal firm, Woodfines, has unveiled an overhaul of its branding, alongside an investment in its infrastructure and modernisation of working arrangements.
It is part of the firm’s ongoing objective to be at the heart of the Oxford to Cambridge Growth Corridor, an infrastructure project that aims to maximise the untapped growth potential of our area.
It sees the introduction of a new tagline ‘You First Law’, underlining its commitment to putting people first.
Neil Gibbs, Woodfines’ managing partner, said: “Following a period of internal investment and change, we felt our existing brand no longer represented who we are as a firm.
“Understanding the rebrand needed to go beyond a superficial lick of paint or change of logo, we followed a strategic and consultative approach and are pleased with the results which capture the firm’s culture and promotes our ongoing objective to be the law firm of choice across the Oxford to Cambridge Growth Corridor.
“Over the past 12 months, we have implemented an ambitious strategy including modernising our working arrangements, investing in infrastructure and a heavy focus on meeting the needs of both our people and clients.
“We genuinely live the philosophy of ‘You First Law’ and the rebrand launches that strategic plan and its objectives. Now is not the time to sit on our laurels, but to continue to build positively on our success.”
The phased rollout of the rebrand has culminated with the launch of the firm’s new website which launches in October.