Headliners at Herd boost Bedford’s economy

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Herd has been a cornerstone of St Cuthbert’s Street since it first opened its doors in May 2015.

The bar, restaurant and underground club has built a solid reputation for its amazing burgers, awesome roasts, quality all-dayers and putting on some of the best club nights in the area.

And this month, Aroop Roy will be gracing the decks ahead of a busy year of festivals.

“We are really lucky to have got Aroop to play here in Bedford,” Herd’s Matt Wolton told the Bedford Independent.

“He has an insane energy and vibe and this summer he’s playing Glitterbox, Fabric, Printworks, We Out Here and at venues all across Europe.

“He’s going to be a big name and this will definitely be the last time you’ll be able to see him in an intimate space like Herd – we won’t be able to afford him next year.”

Already this year, Matt and Jess – the husband and wife team behind Herd – have played host to BBC6Music’s Jamz Supernova as part of their legendary International Women’s Day celebrations and their nights attract discerning music fans from far and wide.

“We recently held a sold-out event at the club and only 20 people there were from Bedford; the rest were from further afield,” said Matt.

This is not only a great endorsement of the reputation of Herd – “people will take a chance on something here as they trust what we put on”, but also a great boost to the local economy.

“People come for the weekend, book a hotel room, stay and eat and drink here,” said Matt. “And so many people say they wish they had something like this in their own town.”

Herd, a restaurant, bar and club on St Cuthbert's Street in Bedford which opened in 2015
Independent shops, cafes, bars and restaurants like Herd make Bedford a unique place to live

Rising stars closer to home are also supported by the Herd team.

Sam Girling, a 23-year-old from Bedford, is getting national airplay on Radio 1 and BBC6Music with his new track Ankerklause (Is The Feeling Only Strong), released on Fat Boy Slim’s Southern Fried Records.

“Sam did a party at Herd recently and people were queuing down the street,” said Matt. “He’s bringing younger people to the venue and it’s great to see.

“We’re looking forward to the next Club Attacca on 5 May with BBC Introducing.”

Matt is optimistic for the future but says that the last few years have been unbelievably challenging, not least the rise in the cost of living and utility prices.

“We’ve soaked up most of the price increases and not passed them onto our customers,” said Matt. “But it’s hard.

“The number of people going out is less than before the pandemic but things are picking up and there’s been a noticeable change since the Budget.

“The better weather helps and people are becoming acclimatised to the new reality of what things cost – we’ve just got to get on with it.”

Matt and Jess are making some changes to the layout of the venue this Spring to further appeal to casual diners, drinkers and clubbers alike, plus their courtyard is one of the best places to catch the late afternoon sunshine.

Whether it’s a family Sunday lunch, burgers with friends or an underground rave, we are so lucky to have Herd on our doorstep and they are definitely putting Bedford on the map.

 
 
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