Reactiv8 the Nation, a Bedford-based organisation, is celebrating after its founder and director, Michelle Crook, was named Business Person of the Year (2024) – Gold at the SME National Business Awards 2024.
This national recognition highlights Michelle’s outstanding leadership and unwavering commitment to community development, both locally in Bedford and beyond.

“We are so delighted to be recognised and rewarded at a national level,” said Michelle Crook, “Our aim is to help all our clients create sustainable life changes.”
She added, “On a corporate level, we work with business leaders to build better teams, and improve staff morale and work culture.”
Reactiv8 the Nation helps young people reconnect with learning, education, and training to reach their full potential and contribute to society.
They also offer a range of services for all ages, including housing support, employment support, mindset empowerment, qualifications and training, corporate training, and a Construction Industry Training Board (CITB) approved test centre.
Their success at the national awards follows recognition at the SME Bedfordshire Chamber of Commerce Awards 2024, where the Bedford-based company won Silver for Community Business of the Year, and Michelle won Gold for Business Person of the Year.
Reflecting on her win, Michelle said: “This award is not just a personal achievement but a reflection of the hard work and commitment of our entire team.”
As Reactiv8 the Nation celebrates this milestone, they are committed to further supporting the Bedford community, helping individuals and businesses thrive through their tailored services and programmes.
“We’re passionate about making a lasting impact in Bedfordshire and beyond,” Michelle added.


