To celebrate its 40th birthday, QD Stores is rolling back the cost of everyone’s favourite choco-treat to its original 90’s price point.
At 31 QD stores across the UK – including the Bedford store – Freddo bars will be priced at just 10p this Friday (19 September) as part of the store’s 40 Years of Joy pledge throughout 2025 as part of its 40th anniversary celebrations.
For years, the humble Freddo has been more than just a chocolate bar; it’s been a symbol of childhood joy and one of the UK’s most beloved nostalgic snacks.
First sold in the UK in the mid-1990s at just 10p, Freddo quickly became the go-to froggy friend for generations of schoolchildren, cementing its place as an icon of affordable indulgence and the after-school treat that wouldn’t ruin your tea.
But as the years progressed, so did the price.
From 10p in its heyday, Freddo prices steadily crept upwards, now retailing at 35p. The rising price became such a talking point that “the cost of a Freddo” turned into a cultural shorthand for inflation, sparking furious debates on social media whenever prices increased.
‘Freddo Friday’
Bedfordians can grab a cut-price treat at the Greyfriars store this week, on what is being dubbed as ‘Freddo Friday’.
Ian Reynolds, confectionery buyer at QD Stores, said: “We know how much love there is for the Freddo, and how much nostalgia it carries for so many people. For years, the price of a Freddo has been used as a benchmark for inflation, but we wanted to take things back to where it all began, at just 10p.
“It’s our way of giving customers a taste of the past while celebrating the value and joy we’ve worked hard to deliver for 40 years.
“But be quick once they’re gone, they’re gone!”
By bringing back this little frog at its original price, QD is reminding customers that joy doesn’t have to be complicated or expensive, sometimes it’s as simple as a 10p treat that takes you straight back to childhood.
