A new indpendent business in Bedford is promsing to raise the game for Bedford’s fashion concious gent, selling suits, accesories and grooming products with a vintage twist.
Boyds of Bedford, on Castle Lane, is owned by husband and wife team Tom and Jess Answer and has been inspired by their sister business, The Vintage Suit Hire Company (VSHC), which rents vintage style suits to grooms for their wedding.
“The success of VSHC, and the feedback we’ve recieved from customers, gave us the idea to open a store that will make more of these styles of clothing available for purchase, rather than hire” said Tom and Jess. “We wanted to give people a chance to buy the suits they love so much but also give them access to jumpers, coats, hats, shirts and shoes, as well as accesories like pocket watches, tie pins and grooming products.”
The shop, which takes Jess’ maiden name, will also soon be making branded leather goods and may also create clothing that includes Bedford linked emblems and slogans. Tom and Jess add “Where VSHC has a national reach, we very much want Boyds of Bedford to be known as a Bedford independent business with stong links to the town.”
