A woman from Bedford has been chosen from over 300 applicants to become one of 14 ‘new faces’ of a cosmetics brand that champions everyday beauty.
Bedfordian Vicky Flint said it was a “dream come true” to be selected to be part of Collection Cosmetics’ Real Life Beauty campaign in 2024.
She will join 13 others from across the UK chosen by a panel of beauty experts, influencers, models and brand representatives at a casting that took place in Manchester.
Collection’s campaign is about celebrating, championing, and elevating beauty through real-life moments.
A spokesperson for the beauty brand said: “It’s about being unapologetically yourself, embracing individuality and accepting that beauty has no limits.
“The Real Life Beauty campaign follows the success of Collection’s Real You campaign which saw the beauty brand make the pioneering move in 2021 to ban all filters and editing of any models and influencers across their branded content.”
The winners have all been selected to attend a range of upcoming shoots, and they will go on to represent the Collection Cosmetics brand and new products, in their own, real way.
As well as appearing as part of new product launches, their images will also feature across Collection’s website, within a number of Superdrug and Boots stores and across all of Collection’s social channels.
In addition, they’ve all won a year’s supply of Collection Cosmetics make up as well as a £300 voucher.
Winner, Vicky, said: “When I saw Collection announce their open casting call, something in my heart told me I had to seize the opportunity and apply.
“Collection has been a constant in my life, with my very first makeup bag at 15 being filled with Collection products, and they have been my go-to for looking and feeling my best ever since.
“I’ve always admired how Collection celebrates, individuality, uniqueness and Real Life Beauty which truly means so much to me, especially in today’s world where every kind of beauty deserves to be recognised and celebrated.
“Honestly, to be selected to represent the brand and this beautiful campaign is a dream come true, I still can’t believe it.”
Collection Marketing Director Annie Anstey said this was the company’s first open casting and they were inspired by the people who took part.
“For us, we champion uniqueness, and our Real Life Beauty campaign means a lot to us, so it was a no-brainer that we had to select more than one winner.
“We want to ensure that Collection is known for being a relatable and inclusive brand that truly understands that beauty has no limits.
“It was amazing to be a part of the panel, alongside Cassie, Dani, and Cindy. We had a very difficult decision to make between us, but we thoroughly enjoyed hearing everyone’s story”.
