The Bedford College Group’s (TBCG) marketing and events teams are celebrating after scooping two top awards at the College Marketing Network FE First Awards 2025.
The team won gold in the Event Management Award category for their standout work on the 2024/25 onboarding project, which welcomed new and progressing students starting in September 2024.
Their efforts to enhance the student experience paid off, with the onboarding project leading to a 14% increase in enrolments among 16–18-year-olds. Satisfaction with the onboarding process also soared, rising by 28% to an impressive 96% across all campuses.
The project included popular events like Discovery Days and Advancer Days, designed to help students feel supported and excited about starting their academic journey. The result? More students enrolled, and feedback was overwhelmingly positive.
Sarah Salsbury, head of events at TBCG, said: “It was a mammoth undertaking to deliver 85 onboarding events in total across Northamptonshire and Bedfordshire last summer, so it was a real honour to receive this recognition from the College Marketing Network.
“Virtually every member of staff across the Group was involved in welcoming and supporting the students at these events so this Award is also a testament to their hard work and dedication.”
Rising star recognised
Meanwhile, marketing manager Cameron Smart took home the Rising Star Award, recognising his rapid career progression and significant impact within the Group.
At just 24, Cameron Smart has quickly become a key player in TBCG’s marketing success. His leadership has driven enrolment growth, including an 18% rise at Tresham College and the National College for Motorsport in Northamptonshire.
In just five years, Cameron has earned six promotions, a testament to his hard work, innovation, and leadership. Beyond the numbers, he’s known for fostering a positive team environment, organising everything from team-building activities to social events.
His Rising Star Award highlights not only his achievements but also his role in inspiring colleagues across the Group.
“Cameron is a force to be reckoned with. His dedication, enthusiasm, and drive have played a huge part in our success. We’re so proud of him and thrilled to see him recognised for everything he’s achieved,” said Sarah Baxter, executive director of strategy.
The Bedford College Group provides education across Bedfordshire and Northamptonshire to over 19,000 students.
