It’s been a landmark year for Bedford-based charity ‘Embrace’, (formerly the Bedford and District Cerebral Palsy Society), as it celebrates 70 years of providing life-changing support to individuals and families affected by cerebral palsy and other disabilities.
2024 also brought a historic transformation for the charity, with the adoption of its new name ‘Embrace’.
The change came about to better reflect its work providing a lifeline to families affected by cerebral palsy and other disabilities.
The ‘Embrace’ charity was founded in 1954, not long after the end of post-war rationing and originally specialised in providing treatment and support with cerebral palsy.
Cerebral palsy is the name for a group of lifelong conditions that affect movement and co-ordination. It’s caused by a problem with the brain that develops before, during or soon after birth.
However, the charity has now branched out to support families in Bedfordshire with a wide range of disabilities.
To commemorate the 70th anniversary, the charity has hosted an exciting year-long calendar of events.
Highlights include the Platinum Charity Ball, which raised over £15,000 and the innovative #70For70 Challenge, where participants undertake personal feats inspired by the number 70 to raise funds for the charity.
“The #70For70 Challenge has brought out the best in our supporters,” said Jane Howard-White, Services Director at Embrace.
“From 70 outdoor swims to 70 good deeds, the creativity and commitment we’ve seen this year have been truly inspiring. Even our younger supporters, like Sophie with her 70 dances and Alice with her pull-ups goal, embody the passion and determination that defines Embrace.”
The charity are now asking the local community to get involved with their #70For70 challenge.
Getting started is easy, and anyone interested in joining the campaign or supporting Embrace’s work can set up a fundraising page and take on their own “70” activity.
For more information on the challenge and the wider work of the charity, you can visit www.embrace.org.uk and the charity welcome anyone to email in about the challenge at fundraising@embrace.org.uk.
