Two of Bedford’s Iceland stores step up to help vulnerable customers


Article updated at 15:00 with revised opening times for Midland Road/Pigeon Square branch*

In response to the on-going coronavirus (COVID-19) outbreak, two of Bedford’s Iceland stores are adjusting their opening times and creating ‘OAP’ hours to help their most vulnerable customers get the shopping they need.

The Greenhill Street store at Bedford bus station and the Midland Road store in Pigeon Square have joined forces to ensure that their shelves are better stocked throughout the day.

The bus station store will now open from 8am – 4pm and Pigeon Square opening hours are 10am – 6pm.

* In addition, the Midland Road/Pigeon Square store will open from 9am – 11am every Wednesday for vulnerable and elderly customers who rely on their free bus pass to get into the town centre.

From 8am – 9am, elderly and vulnerable customers at the bus station store will be given priority. This is following a national announcement from Iceland yesterday, allowing their stores to adapt to serve their individual communities.

Acting area manager, Steve Heckler, said, “Many of our stores have seen a 50% increase in customers, which means we don’t have time for stores to recover and restock.

“By adapting our opening hours, both stores will have time to restock and will be able to offer our vulnerable customers a better experience.

“By offering an hour at the beginning of the day for older and vulnerable customers to visit the store, we’re hoping that they’ll be able to get the supplies that they need. We can’t promise we’ll have full ranges, but we’re trying to do our best for these customers.

“The shop will still be open to other customers during these hours, but we’d ask the public to respect the priority of older residents.”

Jade Fuller, manager of the Midland Road store said, “We’ve decided to open our store an hour early every Wednesday to ensure OAPs and vulnerable customers can shop freely without some of the madness that we’ve seen recently.”

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