As you may have noticed, the Bedford Clanger has been given a fresh new look, just in time for summer.
Having been in hibernation since the start of lockdown in March 2020, the Clanger is evolving and emerging into the brave new post-pandemic world, as theatres, venues, restaurants and bars begin to reopen too.
The new logo has been created by long-time Clanger collaborator, Emma Lemon, who first worked on the publication back in 2016.
Emma is an artist and designer living in Bedford and over the years her work has appeared in many places, from local businesses in her hometown to consulting for some of the biggest brands in the world.
“I got my start in the freelance world over five years ago thanks to the Bedford Clanger team back when I was studying at Bedford College, so I was super excited when Erica reached out to me about giving the Clanger a new look,” said Emma.
“The Clanger team have always been so supportive and I loved working with them over the years bringing each print edition to life.”
For the Clanger’s new look, we wanted to create something that communicated the diversity of our town and what it has to offer, while still being friendly and approachable.
Emma chose the bold shapes and colours to represent the culture in Bedford, with the swan included as a mark to ensure it remained closely linked to the parent brand, the Bedford Independent.
The Bedford Clanger is the sister publication of the Bedford Independent – or more like the fun aunt or uncle – still delivering the facts but with a strong focus on the FUN stuff that is happening in our town.
It was launched in 2011 to give a platform to the music, art, culture, food, drink and independent businesses that make Bedford so unique.
Over the years, it has championed the work of local creatives on its cover including Marisa Straccia, Talia Giles, Katie Allen, Tabitha Mary, Cat Lane, Mique Moriuchi, Sara Sayer, David Litchfield, Todd Robinson, Christian Webb and Terri Gipson and worked with designers including Kristina Bullen, Adam Boreham and Emma Lemon to bring the pages to life.
Originally a monthly print publication, the Bedford Clanger is now online only and can be found on the Bedford Independent website.
“It was an absolute pleasure to work with Emma again,” said Clanger founder and editor, Erica Roffe.
“Over the years it’s been a privilege to work with so many members of Bedford’s creative community and an honour to see many of them go onto bigger and better things.
“We look forward to many more years of showcasing the best of Bedford’s cultural scene and proving everyone who says there’s nothing to do in Bedford completely wrong.”