Unique Bedford: George James Bridal

8 -12 Bromham Road, Bedford MK40 2QA  tel: 01234 353275


The multi-award winning boutique, George James Bridal is owned by Nicola Weeks and you would be hard-pressed to find someone better suited to their job. Nicola is quite honestly the friendliest and most empathetic person I have ever met; genuinely interested in other people and dedicated to ensuring that brides have an unforgettable experience when they’re choosing their wedding dress.  Bedfordshire born and bred, Nicola’s boutique is oppostie her alma Mata, the former Bedford High School for Girls on Bromham Road.

A former actress, Nicola worked at a bridal boutique when she was ‘in between jobs’ and this gave her the blueprint to set up her own business in 2015.  “We describe George James Bridal as a high-end experience with affordable gowns,” said Nicola.  “We want brides to enjoy their appointment.  We give them an exclusive space in the shop, we have a two hour time-slot and we crack open the fizz!  When shy brides or tom-boys come in, you can actually see the transformation when they put on a gown for the first time. It’s a privilege to be part of people’s wedding journey and we take our role very seriously.”

Photography by Cat Lane

The dedication that Nicola devotes to the business is evident around the boutique.  Over 600 paper butterflies adorned with thank you messages from past brides are framed and hanging on the walls. Many more are waiting to be displayed. Thank you cards jostle for space among the tiaras and veils – the George James brides REALLY love Nicola!

As passionate as Nicola’s clients are about her, it’s as nothing to her passion for Bedford.  “I’m so proud to be part of the Bedford business community,” she said. “Visitors from outside the area are always asking us to recommend hotels, restaurants, cafes, shops and other local suppliers.  Many people – even those who live quite near – haven’t been into Bedford before and are surprised at how lovely it is.” We couldn’t agree more, Nicola!

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