St Cuthbert’s businesses and Town Centre Champs offer to help shoppers beat the January blues

From Monday 13 January, businesses along St Cuthbert’s Street are helping customers beat the new year blues with a range of special offers and discounts, organised by the Town Centre Champions.
And ticket-holders to the Bedford Blues’ match at Goldington Road on Saturday 18 March some additional special deals.
“In December I was chatting to Matt and Jess from Herd and they wanted to come up with something to combat that “blurgh feeling” when people’s first post-Christmas credit card statements land on the doormat,” explained Town Centre Champions’ Helen Patterson.
“He wanted to reward his regulars, and new customers alike, with a special deal.”
Helen began talking to the neighbouring businesses and put together a range of offers and discounts for the St Cuthbert’s Street ‘Beat The Blues’ promotion.
Herd burger, chips and a beer for £10 during Beat the Blues week (or £9 if you’re a Blues’ ticket-holder)
“I then got thinking about the Bedford Blues,” said Helen. “There must be a tonne of Blues’ ticket holders who arrive in Bedford, watch the game and then head straight home again (especially away team fans).
“I wanted a way of enticing the visitors to explore Bedford’s town centre before and after the game –  and I am hoping this Beat The Blues campaign will do just that – though I am hoping non-one actually beats our Blues…”

Have you popped into St Cuthberts Arcade recently?

Make sure you pop in during “Beat The January Blues with The St. Cuthbert’s Crew” week (13 – 18 January) as Pink RoseLola’s GardenAlexander barbers and EnPointeClothing will all be offering 10% off all stock throughout the week.

Lola's Garden
Lola’s Garden is one of the newest businesses in St Cuthbert’s Arcade

Would you prefer 15% off instead? Well, on Saturday 18 January, if you show them your ticket to watch the Bedford Blues match, you’ll get 15% off.

Beerfly are joining in the #BeatTheBlues event and they have three offers for St Cuthbert’s Street customers.

Firstly, 25% off on a selected cans and bottles, secondly buy three cans/bottles and get a 1/3rd of anything on tap for FREE and on Saturday 18 January only, if you are attending the Bedford Blues game, Beerfly will give you FREE beer – a 2/3rds glass of a special cask beer on hand pull for FREE.

Beerfly is on St Cuthbert’s Street, a hub of indie retailers

Get down to Roosters Sandwich Bar and grab a free coffee or tea with every breakfast purchased during the #BeatTheBlues event from Monday 13 – Sunday 19 January.

During the St. Cuthbert’s Beat The Blues week, Herd will be offering their famous “Herd” burger, chips and a beer for just £10!

As an extra special treat, on Saturday 18 January, when you show them your Bedford Blues ticket for the match that day you can get this deal for just £9 so you’ll save a further pound!

K J Photography are offering a free photoshoot and 10% off. On Saturday 15 January, Blues’ ticket holders will get £15 off

Vanilla Tree are offering cake and a coffee (or tea if preferred) for £5.

Lingers and Bears & Tales offers are yet to be confirmed.  Keep an eye on the Town Centre Champions’ #BeatTheBlues Facebook page for all additional offers.

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