From Monday 13 January, businesses along St Cuthbert’s Street are helping customers beat the new year blues with a range of special offers and discounts, organised by the Town Centre Champions.
And ticket-holders to the Bedford Blues’ match at Goldington Road on Saturday 18 March some additional special deals.
“In December I was chatting to Matt and Jess from Herd and they wanted to come up with something to combat that “blurgh feeling” when people’s first post-Christmas credit card statements land on the doormat,” explained Town Centre Champions’ Helen Patterson.
“He wanted to reward his regulars, and new customers alike, with a special deal.”
Helen began talking to the neighbouring businesses and put together a range of offers and discounts for the St Cuthbert’s Street ‘Beat The Blues’ promotion.
“I then got thinking about the Bedford Blues,” said Helen. “There must be a tonne of Blues’ ticket holders who arrive in Bedford, watch the game and then head straight home again (especially away team fans).
“I wanted a way of enticing the visitors to explore Bedford’s town centre before and after the game – and I am hoping this Beat The Blues campaign will do just that – though I am hoping non-one actually beats our Blues…”
Would you prefer 15% off instead? Well, on Saturday 18 January, if you show them your ticket to watch the Bedford Blues match, you’ll get 15% off.
Beerfly are joining in the #BeatTheBlues event and they have three offers for St Cuthbert’s Street customers.
Firstly, 25% off on a selected cans and bottles, secondly buy three cans/bottles and get a 1/3rd of anything on tap for FREE and on Saturday 18 January only, if you are attending the Bedford Blues game, Beerfly will give you FREE beer – a 2/3rds glass of a special cask beer on hand pull for FREE.
Get down to Roosters Sandwich Bar and grab a free coffee or tea with every breakfast purchased during the #BeatTheBlues event from Monday 13 – Sunday 19 January.
During the St. Cuthbert’s Beat The Blues week, Herd will be offering their famous “Herd” burger, chips and a beer for just £10!
As an extra special treat, on Saturday 18 January, when you show them your Bedford Blues ticket for the match that day you can get this deal for just £9 so you’ll save a further pound!
K J Photography are offering a free photoshoot and 10% off. On Saturday 15 January, Blues’ ticket holders will get £15 off
Vanilla Tree are offering cake and a coffee (or tea if preferred) for £5.