St Cuthbert’s businesses and Town Centre Champs offer to help shoppers beat the January blues

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From Monday 13 January, businesses along St Cuthbert’s Street are helping customers beat the new year blues with a range of special offers and discounts, organised by the Town Centre Champions.
And ticket-holders to the Bedford Blues’ match at Goldington Road on Saturday 18 March some additional special deals.
“In December I was chatting to Matt and Jess from Herd and they wanted to come up with something to combat that “blurgh feeling” when people’s first post-Christmas credit card statements land on the doormat,” explained Town Centre Champions’ Helen Patterson.
“He wanted to reward his regulars, and new customers alike, with a special deal.”
Helen began talking to the neighbouring businesses and put together a range of offers and discounts for the St Cuthbert’s Street ‘Beat The Blues’ promotion.
Herd burger, chips and a beer for £10 during Beat the Blues week (or £9 if you’re a Blues’ ticket-holder)
“I then got thinking about the Bedford Blues,” said Helen. “There must be a tonne of Blues’ ticket holders who arrive in Bedford, watch the game and then head straight home again (especially away team fans).
“I wanted a way of enticing the visitors to explore Bedford’s town centre before and after the game –  and I am hoping this Beat The Blues campaign will do just that – though I am hoping non-one actually beats our Blues…”

Have you popped into St Cuthberts Arcade recently?

Make sure you pop in during “Beat The January Blues with The St. Cuthbert’s Crew” week (13 – 18 January) as Pink RoseLola’s GardenAlexander barbers and EnPointeClothing will all be offering 10% off all stock throughout the week.

Lola's Garden
Lola’s Garden is one of the newest businesses in St Cuthbert’s Arcade

Would you prefer 15% off instead? Well, on Saturday 18 January, if you show them your ticket to watch the Bedford Blues match, you’ll get 15% off.

Beerfly are joining in the #BeatTheBlues event and they have three offers for St Cuthbert’s Street customers.

Firstly, 25% off on a selected cans and bottles, secondly buy three cans/bottles and get a 1/3rd of anything on tap for FREE and on Saturday 18 January only, if you are attending the Bedford Blues game, Beerfly will give you FREE beer – a 2/3rds glass of a special cask beer on hand pull for FREE.

Beerfly
Beerfly is on St Cuthbert’s Street, a hub of indie retailers

Get down to Roosters Sandwich Bar and grab a free coffee or tea with every breakfast purchased during the #BeatTheBlues event from Monday 13 – Sunday 19 January.

During the St. Cuthbert’s Beat The Blues week, Herd will be offering their famous “Herd” burger, chips and a beer for just £10!

As an extra special treat, on Saturday 18 January, when you show them your Bedford Blues ticket for the match that day you can get this deal for just £9 so you’ll save a further pound!

K J Photography are offering a free photoshoot and 10% off. On Saturday 15 January, Blues’ ticket holders will get £15 off

Vanilla Tree are offering cake and a coffee (or tea if preferred) for £5.

Lingers and Bears & Tales offers are yet to be confirmed.  Keep an eye on the Town Centre Champions’ #BeatTheBlues Facebook page for all additional offers.