Customers are invited to attend the ribbon-cutting ceremony at 8am, with the chance to sample products throughout the day.
The new supermarket forms part of the company’s ongoing expansion and regeneration plans in the UK. The store’s 1,325m² sales area features an in-store bakery, longer-style tills with dual packing, customer toilets, baby changing and ample parking for both cars and bicycles.
The rise of food discount stores shows no sign of abating. A 2017 Mintel report found that two out of three shoppers (66 per cent) say that food discounters’ premium ranges are just as good as elsewhere, with only seven per cent disagreeing with the statement.
Overall, 89 per cent of British shoppers use discount retailers, with 84 per cent visiting non-food discounters and 74 per cent visiting food discounters.
Lidl UK’s Regional Head of Property, Jeremy Lee, commented: “We would like to thank all those who have played a part in bringing this new Lidl store to Bedford. It is great for us to be able to create more jobs and investment opportunities in the area.”