A Bedford nursery assistant has won a national competition to become the face of hair product brand FYC For Your Curls, now hopes it will lead to more opportunities in modelling.
Nikita Best was chosen out of 500 entries to represent FYC, whose products have been created for Afro-European mixed textured curls.
Out of the 500, just 25 reached the final which included interviews, photos, a screen test and catwalk training, before the winners were announced in an adult and junior category.
“I hope it leads to opportunities for me to progress in the modelling world,” said Nikita on picking up the award.
Robert Binns, the co-founder of FYC, added: “FYC is not just about curl-management, it’s also about giving the mixed-race community something, especially for them and their unique curls and coils.
“Our winners really represent the brand and its values, and we’re looking forward to working with them all very soon.”
The competition was run in association with BOSS Models. Their new faces director, Lauren Mellor, said: “We were so impressed by all the finalists, not just because they look great but because they all have such a great attitude, and of course, great curls.
“We’re thrilled to announce all of the winners and look forward to working with them in the future.”
FYC launched in 2020 and is majority black owned with all products produced in the UK.