Local winners celebrate at Four Counties Wedding Awards


Bedford bridal businesses brought home the silverware at the recent Four Counties Wedding Awards, with local winners in six of the 16 categories.

Gemma Lander of The White Emporium was the winner in the Venue Stylist category, Alison Eldridge of Townhouse Bridal in Roxton won Bridal Retailer of the year and Bedford based Cat Lane was crowned photographer of the year.

The White Emporium
Dream wedding styling by Gemma Lander of the multi-award winning White Emporium

Castle Lane’s Vintage Suit Hire Company earned highly commended in the menswear category, Rachel Hutcheson of Bedford’s Bella Occasions took highly commended in the newcomer category while Nikkita Palmer Designs, also in Bedford, were ‘one to watch’ in the prop hire category.

Bridal retailer award winner, Alison Eldridge of Townhouse Bridal said, “We’ve been awarded ‘one to watch’ for the last two years, so it was great to finally win. It’s voted for by our customers and it’s great to get recognition for the business that we’ve built up.”

Townhouse Bridal
Townhouse Bridal in Roxton: Bridal Retailer of the Year

Townhouse Bridal sell off-the-peg dresses with all gowns priced at £799 and under. “Our customers get the full bridal experience and excellent customer service,” said Alison. “They’re able to take home their dress on the day – for a fraction of the price.”

nikita palmer
Prop hire by Nikkita Palmer Designs: bride & groom not included

Now in its fifth year, the Four Counties Wedding Awards (4CWA) were founded by Bedford-based Tracy Butterfield. “I was looking for a way to recognise and reward the hard work of wedding suppliers locally,” said Tracy.

“The awards cover Beds, Herts, Bucks and Cambs and the standard of the competition is exceptional. The awards have increased year on year with this year’s gala ceremony attended by 220 guests who come to network, party and pick up their awards.”

Four Counties Wedding Awards
Wedding winners 2018 (Maya Kemp photography)

4CWA reopens for their 2019 nominations on 4 May. Good luck, Bedford!

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