Grab your phone and your family and get active with Street Tag treasure hunt


A treasure hunt-style app will go live in Bedford Borough today to encourage friends and families to get out and about to explore their neighbourhood.

Street Tag is free to download and points are earned by scanning virtual tags throughout the Borough and QR codes on posters in specific locations and at one-off and regular events. Daily steps will be converted into Street Tag points, so the more you get, the higher up the leaderboard you’ll climb.

You can even engage in friendly neighbourhood rivalry on the Community Leaderboard.

In addition, schools within Bedford Borough will be able to compete on a Schools Leaderboard from September and students, parents/carers and grandparents will be able to join together to help their school climb a leader board and win prizes.

The app is a collaboration between Bedford Borough Council, Street Tag and BeActive. Seun Oshinaike, founder of Street Tag, said they were excited about the new partnership.

“Our goal is to build strong, active communities that thrive both physically and mentally,” said Seun.

“We are excited to help families and communities get physically active in a fun, sustainable, and accessible way.”

The project aims to encourage families and individuals to spend more time outdoors, participating in physical activities, leading to increased community engagement and improved mental well-being across Bedford Borough.

Cllr Martin Towler, portfolio holder for health, public health and wellbeing, said, “Street Tag is an exciting and inclusive way for families and friends to enjoy time together outside, get active and try to win some prizes”.

“Parents and carers will no doubt appreciate another fun and free activity for the school holidays.”

Clare Fitzboydon, Director of Be Active, said, “We know that being active can be challenging for many individuals, so an incentivised creative opportunity like Street Tag is a brilliant way to inspire people to move more and start or build their healthy moving habits.

“We will be working with all partners to try and engage the least active, as we believe that they have the most to gain by being active. We are delighted to be part of this.”

How to sign up

Residents can join the app for free by searching ‘Street Tag’ on their app store and start playing in less than a minute.

It’s really easy to add younger children to a parent/carer’s account so that they can join in too and earn points and rewards as they walk or cycle.

The Community Leaderboard allows small teams of up to six people to compete, the top-performing teams will have the opportunity to win fantastic prizes, further adding to the excitement and motivation of participating in Street Tag.

To learn more about Street Tag and download the app, please visit Stay connected and follow ‘StreetTagBedford’ on TikTok, Facebook, and Instagram and ‘StTagBedford’ on Twitter for regular updates and challenges.