Cranfield academics pay tribute to Niki Lauda

Niki Lauder

Academics from across Cranfield University, have today paid tribute to the impact of Niki Lauda on the world of motorsport, aviation and business.

Professor Mark Jenkins, Professor of Business Strategy at Cranfield School of Management, said: “Our thoughts today are with the Lauda, Ferrari, Mercedes and wider Formula 1 family. Niki Lauda was one of motorsport’s giants. Very few have made the transition from world champion driver, to successful entrepreneur and a leading executive at Mercedes.

“It was a great privilege to have had the opportunity to sit down with him and get his insights into what makes a great team. His entrepreneurial spirit, his quest for innovation and drive for constant improvement, all delivered in his characteristic, no-nonsense style are lessons that all leaders can learn from.”

Andy Foster, Senior Lecturer in Air Transport, said: “Many will know Niki Lauda for his career in motor racing and the impact he had on the sport. Fewer people, outside the industry, will know of his impact on the aviation sector. His death is a loss for the aviation industry, as well as for the millions of motor racing fans across the world.

“As a pilot and an airline entrepreneur he was involved in the setting up and running of three renowned airlines – LaudaAir, Niki and, more recently, Laudamotion – the latter’s aircraft carry his name today under the ownership of Ryanair. He was also a Bombardier Business Aviation ambassador.”