As thousands of people complete the Bedford Running Festival at Russell Park this weekend, they’ll be handed a beer as they cross the finish line.
Some would say that’s a worthy reward for a gruelling pursuit, others might ask, is that really good for you?
When it’s an alcohol-free beer with isotonic properties both views can be right so, ahead of Bedford Running Festival, top up your expertise and show your friends that you have what it takes when it comes to quenching your thirst with an ERDINGER Alkoholfrei at the end of a run, whether it’s 5k or a half marathon.
1. ERDINGER Alkoholfrei Is isotonic
One reason why ERDINGER Alkoholfrei is such popular refreshment after sporting activity is because of its isotonic properties.
That means the body quickly and efficiently absorbs the water, minerals, and vitamins contained in the beer.
ERDINGER Alkoholfrei contains valuable nutrients including the essential vitamins folic acid (B9) and B12 which help to reduce tiredness.
B12 also promotes normal energy metabolism making this beer the perfect recovery drink.
2. Where do ERDINGER Alkoholfrei’s distinctive flavours come from?
ERDINGER Alkoholfrei is brewed according to Bavaria’s celebrated Purity Law which stipulates that beer may only contain water, malted cereal, hops, and yeast.
ERDINGER is brewed with only the finest natural ingredients including crystal clear water from the brewery’s very own wells 160 metres below ground.
Take a sip and the most prominent flavours you will notice come from ERDINGER’s unique strain of yeast, cultivated in its own brewery, which imparts banana and apple fruitiness.
You will notice spicy malt notes with slightly sweet nuances that harmonise with the stimulating bitterness of aroma hops. A sweet brioche-like maltiness comes from German-grown malted wheat and overlaying that, locally grown hops provide a gentle bitterness.
3. How to perfectly pour ERDINGER Alkoholfrei
At the end of a race, the priority is to get the beer poured as quickly as possible to help replace lost fluids, but there’s an art to getting it right at home.
A perfect pour involves several factors to ensure the beer looks and tastes its best. It starts with a bottle that has been stored in a dark place at a constant temperature between 6 to 8 °C – this protects the beer from light and heat damage.
Holding a clean and freshly rinsed ERDINGER Alkoholfrei glass at a slight angle, pour the beer slowly letting the head develop. Leave a couple of centimetres of beer in the bottle and swirl it round to mix up the yeast.
Finally pour this into the glass for the characteristic wheat beer cloudiness, enjoy the aroma as you bring it to your lips and take a sip. Prost!
4. Does glassware really make a difference?
Yes! Glass shape enhances different elements of beer. The specially designed glass for ERDINGER Alkoholfrei is tall, slim and slightly wider towards the rim which releases the beer’s aromas and directs the beer to the front and middle of the tongue where the lively effervescence registers.
And as this is a wheat beer, the shape helps to enhance the all-important foamy head so when poured correctly, it is the beer’s visual crowning glory.
5. ERDINGER Alkoholfrei is a major sponsor of endurance sports
Each year hundreds of thousands of competitive triathletes, cyclists and endurance runners around the UK and across Europe, refresh themselves beyond the finishing line with the isotonic benefits in a bottle or can of ERDINGER Alkoholfrei, a great tasting beer and sporty thirst quencher.
The beer’s sky-blue branding is a familiar sight at major sporting events, so whether it is as a reward for hard work or a pure desire for full-bodied refreshment – ERDINGER Alkoholfrei is the lively way to quench your thirst.
**This competition is now closed**
To be in with a chance of winning an excellent pack of goodies from ERDINGER, which includes:
- 1 x case 24 cans ERDINGER Alkoholfrei
- 2 x cases of 12 bottles (24 in total) of ERDINGER Alkoholfrei Grapefruit
- 1 x ERDINGER Alkoholfrei hand towel
- 1 x ERDINGER Alkoholfrei drinking bottle
- 1 x ERDINGER Alkoholfrei knitted headband
(Prizes may vary according to availability)
Simply email **This competition is now closed** with the correct answer to the following question.
- What Bedford event will ERDINGER be served at on 4-5 September 2021?
The competition is open to Bedford residents aged 18 and over only and closed at 23:59 10 September 2021. The judge’s decision is final.
Full terms and conditions apply, which can be read here.
This is a paid for promotion from ERDINGER