As part of the launch of EA Sports’ FIFA20 game, Bedford’s Limelight TV was invited to create a promo video featuring the Brazilian Volta League champions in just 24 hours.
The star-studded tournament took place at Magazine in London and featured 14 teams playing Volta street-style football that features in the new FIFA20 game, launched today.
Each of the teams was matched with a videographer who was challenged to film and edit their video within 24 hours.
Limelight’s Don Weerasirie couldn’t hide his delight to be paired up with the squad from Rio, and was able to film them winning the tournament, knocking out the London team in the semi-finals and beating Amsterdam in the final.
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Posted by LimeLight TV on Wednesday, 25 September 2019
“The Brazilian Volta players are bigger than the actual football team,” said Don. “They’ve got millions of Instagram followers, so it was a privilege to film them for the day.”
“As soon as we finished filming each section, different runners were taking the footage to the editing suites in temporary portakabins to begin putting the final film together,” explained Don. “Limelight’s Rajan Virdee (DJ Arvee) had to deliver the final edit by 6am which made the job even more intense.”
Alongside the players, celebrities including Loyle Carner, Ian Wright, Jamie Rednapp, Yung Filly and Craig Mitch, plus Brazilian footballing legend Kakà were all there to soak up the atmosphere.
Major Lazer, whose track is featured on the game’s soundtrack, were DJing at the event which was put together by sports marketing agency, B-Engaged.
Limelight TV is based in Elms Farm, Bedford and was set up in 2012 by former Mark Rutherford student, Don Weerasirie.
Despite working with many EPL superstars and celebrities, Don confessed that meeting former Arsenal star, Ian Wright was one of the highlights of his career. “I was a bit starstruck to meet him,” he said. “He’s such a lovely person and was talking to everyone. He even got me in front of the camera!”