The NSPCC and Bedford Blues have teamed up to raise awareness of child protection.
The partnership, through the Bedford Blues Community team will see them work together on various initiatives and campaigns such as workshops and resources for parents around issues such as online safety and neglect.
Blues’ supporters will also get the chance to find out about the charity’s work and the importance of child protection at home games.
But the main focus will be on raising awareness of child safety and the NSPCC through the Blues Community outreach programmes.
Through the ‘Speak Out Stay Safe’ assemblies in primary schools, the Blues and NSPCC will be helping young people stay safe.
In the last school year, the NSPCC reached more than 18,000 children at 65 schools in Bedfordshire, empowering pupils to recognise and report abuse.
Blues Community have also partnered with the NSPCC, as well as sponsors Optimis Consulting, on the Match Day Guard of Honour opportunity.
Gareth Alred, Chief Operating Officer at Bedford Blues, said: “The NSPCC is the perfect fit as the first Blues Community charity partner.
“There are many shared aims between the two parties with child safety and protection remaining as a top priority for all community initiatives.
“We look forward to working with their team and help create further awareness of the great projects and work NSPCC already deliver.”
Emma Motherwell, Campaigns Manger at the NSPCC said: “We are so pleased that Bedford Blues are supporting us in keeping more local children safe.
“Working with local communities is vital if we are to really embrace that safeguarding is everyone’s business and so we are looking forward to working with the club’s coaches, young players and parents to do all we can to ensure we reach more people with vital information about protecting children.”
The NSPCC runs a dedicated helpline for adults who are concerned about a child, which can be contacted on 0808 800 5000 or via email@example.com.