Ball in aid of baby loss to raise money for Bedford Hospital maternity unit

Hope & Faith Foundation
Jacob and Steffi with nurses from the maternity ward at Bedford Hospital

A couple who went through the heartache of baby loss last year, are aiming to raise £15,000 for their charity, the Hope and Faith Foundation, to improve the layout of Bedford maternity unit for other couples going through the same experience.

Steffi Goodwin and her partner, Jacob Hukin-Joseph received the heart-breaking news on 7 August 2019, that six months into their pregnancy, their daughter Ayla’s heart had stopped.

“This meant I still had to go through full blown labour to deliver Ayla,” said Steffi.

“The Bedford Hospital midwives were absolutely amazing, but as a couple and after talking to many others that unfortunately had to go through the same thing, we felt Bedford Hospital could make changes to the layout to make the experience of losing a child more bearable for families.

“After having positive meetings with the maternity ward manager and the estates of Bedford Hospital we have put in ideas for future plans of the maternity ward.

“As a charity we are really hoping we can make a difference to such a heart-breaking experience.

“We would love for everyone to come along to any events we’ve got planned and help show support. We’re also grateful for any donations towards raffle and auction prizes or sponsorship.”

Baby loss awareness
Baby loss awareness

The main focus of the fundraising is a charity ball at Bedford Rugby Club on Saturday 23 May, but events are taking place from this weekend onwards.

On Friday 14 February, Urbanite Hair in Bedford is holding a bake sale, and the following Saturday (22 February), Luciana’s Hair Boutique on Castle Road will be hosting a half price charity hair day.

Everyone’s welcome to donate cakes for the sale, which is on the theme of ‘old school favourites’, so expect Bedfordshire classics including chocolate toothpaste and cornflake tart among the carrot cake, chocolate brownies and fairy cakes.

“I’m supporting Hope and Faith Foundation as I have had very close friends go through losing their child,” said Maria of Urbanite Hair.

“It was absolutely devastating. I want to help in any way I can.”

Luciana’s charity hair day is offering half price treatments including wash, cut and blow dry and styling. There will be glitter braids for younger customers and they’re holding a raffle to raise additional funds.

The charity has also developed good links links with St John Rigby and Goldington Academy who have agreed to host charity non-uniform days.

Hope and Faith Foundation will talk to students to explain the reason behind the fundraising efforts to raise awareness of baby loss.

The charity ball at Bedford Blues Rugby Club on Goldington Road will take place on Saturday 23 May. The theme is ‘dress to impress’ and standard tickets are £30, with tables tickets at £40.

Said Jacob, “We wanted to be able to host events in the lead up to our annual ball on Saturday 23 May at Bedford Blues Rugby Club so we are really pleased that Urbanite Hair and Luciana’s Boutique have been so generous in putting on these events in support of our organisation.

“Having the support of so many fantastic local businesses, like Missi’s Cupcakes, has truly been wonderful.

“There are so many people who are affected by baby loss. Statistics tells us that around eight babies are stillborn every day in the UK.  It’s lovely to see the community coming together for this cause.”

The Hope and Faith Foundation team would love to hear from schools, organisations, community groups and businesses that would like to run events and raise much-needed funds and awareness in support of people who experience baby loss.

If you would like to get involved, email the team at

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